Artwork by Yelim Kim
Chances are, if someone pulls Dior Addict Lip Glow out of their purse, discusses the need to acquire a pair of low rise jeans, or has scrolled through Pinterest in the past month, they’re probably well versed in what the newest fad – or trend – is with Gen Z lately. In today's fast-paced and interconnected world, trends have become an integral part of our lives, defining the way we dress, speak, and interact. Among teenagers, the pursuit of what is deemed "trendy" holds immense significance as they navigate the ever-changing path of social acceptance and self-expression. However, the notion of trendiness is far from concrete, often driven by arbitrary factors and heavily influenced by social media platforms.
Trends, by definition, represent prevailing styles that gain popularity for a brief period before giving way to the next “big thing”. What is considered trendy can vary widely based on cultural, geographical, and generational factors. This fluidity inherently creates an arbitrary standard for what is deemed fashionable or desirable, leading teenagers to constantly seek validation by keeping up with ever-changing trends. For example, I’ve seen many of my peers at a Korean international school intentionally wear lighter shades of foundation to fit into the socio normative beauty standards here. On the other hand, my friends and I would spend hours tanning on a beach back in Singapore, eager to obtain that golden beach look. Similarly, phrases like “coquette”, “vanilla girl”, or “old money aesthetic” have recently risen to popularity, with many teenagers struggling online to find the “aesthetic” that truly fits them.
Teenagers, eager to fit in and be accepted by their peers, often adopt trends without critically questioning their origins or meanings. Brands and media play a significant role in promoting these trends, instilling a sense of urgency to acquire the latest products and clothing items to stay relevant. Consequently, the trend cycle fosters a consumer-driven society, where the desire for the new and trendy often overshadows the values of sustainability and individuality.
Social media has revolutionized the way trends are disseminated, making the process faster and more influential than ever before. Platforms like Instagram, TikTok, and Twitter create an ecosystem where trends can rapidly gain traction, spreading like wildfire across the global teenage population. As teenagers share and promote trends on their profiles, they inadvertently contribute to a sense of peer pressure, compelling others to conform to these arbitrary standards.
Moreover, social media influencers and celebrities play a pivotal role in the propagation of trends. Their substantial follower base amplifies their influence, turning their endorsements into powerful marketing tools. For example we’ve all heard of the infamous Alix Earle who rose to popularity mere months ago, taking the TikTok audience by storm with her GRWMs (Get Ready With Me) and signature makeup looks. However, the ephemeral nature of trends combined with the relentless pursuit of the next big thing can lead to a superficial and constantly shifting identity, making it challenging for teenagers to establish a stable sense of self.
With the rapidity of information sharing on social media, trends have become increasingly fragmented, giving rise to the concept of "micro-trends." These are short-lived trends that cater to niche interests and subcultures within the teenage population. While micro-trends offer a sense of exclusivity and community to those who identify with them, they can also reinforce divisions among teenagers, as different groups latch onto their preferred micro-trends, further shaping their identities.
The prevalence of trends on social media has a profound impact on how teenagers perceive each other. Constantly exposed to carefully curated content that showcases others in their trendiest moments, teenagers may develop unrealistic expectations for themselves and their peers. As a result, feelings of inadequacy and anxiety about not measuring up to arbitrary standards can arise, leading to a negative impact on self-esteem and mental health. Furthermore, the pressure to conform to trends may overshadow genuine interests and passions. Teenagers may find themselves suppressing their true selves in a bid to align with preconceived notions of what is considered "trendy" rather than embracing their unique personalities and creative expressions.
The phenomenon of trends and the arbitrary standard of trendiness among teenagers is a complex and multifaceted aspect of modern society. Driven by the interconnectedness of social media, these trends have become increasingly fleeting, amplifying the pressure to conform and the fear of missing out. However, it is crucial for teenagers and society as a whole to recognize the transient nature of trends and focus on promoting individuality, self-expression, and sustainable choices. By fostering an environment that encourages authentic self-discovery and appreciation, we can help teenagers navigate the realm of trends while building a more positive and resilient generation.
So, next time you see a ten year old shopping for retinol in the Drunk Elephant aisle at Sephora, maybe, try stopping them.
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